Canada (EN)

2025 Edelman Trust Barometer

Trust and the Crisis of Grievance

EXPLORE THE FINDINGS

OUR WORK

HP

HP CANADA

Advil After my Shot

ADVIL #AFTERMYSHOT

Alberta

ALBERTA SECURITIES COMMISSION

Buble Drops

SODASTREAM BUBLE DROPS

Becel

BECEL OAT YES WE DID

Sanofi

SANOFI WORLD'S MOST UNCOMFORTABLE BED

Project Wild

AXE PROJECT WILD

Keep The Grey

DOVE #KEEPTHEGREY

Dove

DOVE MEN + CARE

SEE ALL OUR WORK
 
 

 

REPORT

2024 Insights for Financial Services

After years of skepticism and distrust in wake of the 2008 financial crisis, the Canadian banking industry has clawed its way back to earn the trust of customers and employees. 
REPORT

2024 Indigenous Peoples & Trust Study

Edelman Canada launches its Indigenous Peoples & Trust Study, uncovering how trust is experienced differently among Indigenous peoples and highlighting opportunities for change.

TRENDING INSIGHTS

Explore expert views on trending topics across industries.
SEE MORE
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Digital Predictions Cup 2023
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Cannes 2023: Going back to the fundamentals to push the industry forward
Influencer

Influencer Marketing is Undergoing a Shift and Here’s What You Need to Know

ETL

The employer is the last bastion of trust, but don't take it for granted
Gen Z

Make Assumptions About Gen Z At Your Own Peril
Downhill

In search of useful, simple, and accurate customer journey maps.
Uphill

Customer Journey Maps – What are they good for?
Coronavirus

Companies must help employees decode Coronavirus concerns
Data & Technology

A Communicator’s Guide to Canada’s New Mandatory Breach Notifications
Business meeting

The Middle - Episode 7: Why CEOs Should Talk
ipad, tablet, touch technology

The Middle - Episode 6: The World of Paid Content